Tiger Beer’s New 12-Can Ice Pack !!
Wow !!! 12-Can Ice Pack, COOL right??
Singapore’s number one beer, Tiger Beer, will be launching a new addition to its take-home offerings with a unique 12-Can Ice Pack - Designed to serve as a “cooler box”, the new ice pack requires consumers to simply add ice into it to chill the cans. A first for the brand in Singapore, it will be available in the marketplace from mid-November 2012 in anticipation of the year-end festive season – where gatherings and parties either at home or outdoor are commonly held among consumers!
The 12-can ice pack was conceptualised to serve the need of consumers, who often have limited space in their fridges, to chill their beer packs and cans in the lead up to hosting gatherings. With the new ice pack, consumers need not place their beer cans in larger cooler boxes anymore!
Follow this ‘how-to guide’ on using the 12-can ice pack to enjoy chilled Tiger Beer without any hassle:
- Step 1
Consumers will first need to purchase the new Tiger Beer 12-can ice pack! It will be available at a retail price of $26.50 in all major super and hyper markets
- Step 2
Following the instructions on the outer packaging, consumers will have to open the ice pack box by tearing the lid from the top
- Step 3
Add ice into the pack, with the amount not exceeding the red line indicator on the sides
- Step 4
The beer cans will be chilled to approximately 4 degrees Celsius in just 20 minutes — the optimum temperature to enjoy refreshing Tiger Beer!
Stay Cool With the new 12-can Ice Pack !!
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